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13-Feb-2020 19:39

The geographic information from an IP can be supplemented and refined with other proxies or information to narrow the range of possible locations.Web banners or banner ads typically are graphical ads displayed within a web page.He also started the Direct Email Marketing Association to help stop unwanted email and prevent spam.Online banner advertising began in the early 1990s as page owners sought additional revenue streams to support their content.When software is used to do the purchasing, it is known as programmatic advertising.It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.More recently, companies have sought to merge their advertising messages into editorial content or valuable services.Examples include Red Bull's Red Bull Media House streaming Felix Baumgartner's jump from space online, Coca-Cola's online magazines, and Nike's free applications for performance tracking.

This aggregation of data is called behavioral targeting.

Advertisers may also deliver ads based on a user's suspected geography through geotargeting.

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